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I’m a seasoned marketer and project manager with an engineering background, the fabric of my career highlights a proven track record of driving growth and creating unique and effective business solutions to foster growth, nurture relationships and transform corporate strategies into high performing direct and channel marketing strategies.PNEUMAX OLON111 OLON111 (NEW NO BOX) Over the last 10 years, I have taken lessons from arena and applied them to others to successfully smash goals and ease my way through the transitions of being an “engineer” to a “team lead” to an “entrepreneur” and above all a “marketing professional”. To that end, the favorite part of my work is getting into the trenches of customer needs, mentoring and leading teams, construct actionable business solutions for increased efficiency, profit, and ROI thereby creating a virtuous circle of a motivated team, elated management and loyal customers. 

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Account Based Marketing
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Resources Management
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Market Research and Data Analysis
Social Media Strategy
Corporate executive event planning
Public Speaking and Networking
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SaaS and Channel Marketing
Content Creation
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Brand Management
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Product Launch Strategy
Amazon Sales and keyword optimization
Software: Salesforce, Pardot, MS CRM, MS Project
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  • Successfully imagined, developed a strategy, launched and established a self-reliant online business and launched two products within the first year followed by several others additions and applied for a patent on a new product feature
  • Established product listings on the first page in the selling space (Amazon.com) for over 6 months against many major and fierce competitors by efficient use of sourcing, supply chain management and strategic use of Adwords, $500 budget and organic trafficJOHNSON CONTROLS NT-503 NT503 (NEW IN BOX)
  • STARAUDIO 15 Inch 3500W DJ Powered LED Light Speaker PA Stand 2 Channel UHF MicApplied marketing fundamentals to drive sales and growth by strategic use of digital marketing strategies including Facebook and Instagram product pages, influencers and advertising resulting in exponential growth in sales and retained Page 1 status for more than 6 months and earned “Amazon’s best seller” badge
  • Showcased strong people management skills recruiting/growing a multinational team of talented professionals. Overcame cultural, geographic, language barriers to create a cohesive, collaborative and productive group
  • Found comfort and rhythm operating in a fast paced,Desk Business Card Holder Stand Bird Design (White), One size, White unstructured environment by prioritizing and making strategic choices, synthesizing data quickly, pulling out important insight and adjusting appropriately
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  • Streamlined onboarding process for newly signed partners by spearheading the creation of partner portal channel to orient them to marketing offerings including marketing material, pre and post event checklists, training videos, and other intellectual tools. Results included decreased ramp up time and elimination of bottlenecks
  • EMERSON MF4S-323 MF4S323 (NEW NO BOX)Managed marketing campaigns and CEO level exclusive events for new partner recruitment and new business opportunities within North America and Latin America Markets
  • Analyzed and calibrated optimal email campaign performance based on time / day/ content / subject line research using Salesforce and Pardot automation
  • Collaborated with the Corporate Marketing team to produce partner-focused content in English and Spanish
  • Worked with value engineering team to create “ROI / Full Scope point of view” reports to accelerate demand generation from fortune 500 companies
  • Partnered with cross-functional teams (Marketing, Sales and Value Engineering) to create a cohesive marketing strategy for various buyer personas
  • Supported development and execution of ABM marketing programs : Vintage EV Electro Voice 833 Driver with Horndeployed a highly successful multi-channel, multi-touch program that included sending attention getters, tailored ROI value engineering reports, Adroll advertising, authored email campaigns within Pardot by buyer persona and launched targeted webinars topics
  • Analyzed and recalibrated webpage for desktop and for mobile friendly rendering, landing page, registration page with A/B testing reports and improved retention rates and decreased bounce rates by 46%. Resulted in a tactical use of investment/customer loyalty
  • Facilitated several webinars and technical presentations for partners, clients and prospects after streamlining content using customer insights. Positive results included delighted customer feedback and increased participation

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  • Supervised a team of four and managed all software and customer support projects within ITS Solutions department including software deployments, firmware upgrades, training, and technical support
  • Acted as a company’s liaison with high-rank officials for the San Diego Association of Governments (SANDAG) and 30 other public agencies across the nation, ensuring all project deadlines, contractual requirements, and strategic goals are achieved in addition to maintaining strong client relationships
  • Focused on building strong relationships across functions and levels; including working in the field and work shadowing.Dymo Rhino Flexible Nylon Labels Achieved speed of trust and higher productivity
  • Overcame a team’s low morale by building trust, flexibility, engaging, encouraging, creating a safe and supporting space. Effectively changed the atmosphere of the working environment, increased productivity and customer satisfaction as a result
  • Drove monthly software sales by 300% within 2 years by deploying creative implementations by involving customers in the development process and tracking funding opportunities
  • CROUZET 88865105 88865105 (NEW NO BOX)Liaised with several government agency officials and created a recurring revenue model by securing 36 software maintenance contracts within 1 year
  • Persuaded management to deploy Microsoft CRM and oversaw transition to CRM based communication for increased visibility within the cross-functional teams
  • Creatively and successfully solved a customer’s financial roadblock by critically evaluating resources, prioritizing, partnering with multiple teams, adjusting quickly and communicating effectively. Resulted in a win/win
  • Revitalized marketing offerings by creating over fact sheets for over 10 hardware products, webinar material (over 20 software and hardware product presentations),CHROME PLATED Bb EUPHONIUM WITH FREE BAG AND M P NBHU788 technical handbooks and trade show exhibits
  • Presented over 20 technical webinars/keynote speeches at trade shows, professional society events and technical conferences
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As a Student Business consultant for Terra Biological's new product (Jubilance) launch, prepared a strategic business plan and marketing strategy. This included product positioning, market research, target customer profiles, competitive landscape analysis and email, influencer, digital, organic marketing initiatives to drive sales and capture the desired market share.
Jun 2003
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Lakshmi Rajasekharuni